Study and Research of Strategies for Connected Content Creation Model for Diversifying Business Profits
MBA Research Project
- Author
- Towseef Ahmed
- Institution
- Liverpool Business School
- Published
- January 2023
- Peer reviewed
- No
Postgraduate research examining connected-content creation as a strategic model for business diversification. The study explores how organisations can develop connected content strategies that extend revenue beyond a single primary channel, and considers the operating conditions under which such diversification is sustainable.
- Business Diversification
- Connected Content
- Strategy
- Postgraduate Research
- DOI
- DOI pending publication
